Fractional AI & Automation

Stop paying smart people to do "dumb work"

Unlock the leverage of a full-stack AI & Automation department for less than the cost of a junior hire.

Our Services
Whether you need ongoing AI & automation expertise or targeted project solutions, we deliver results that transform your operations.
01
Fractional AI & Automation Department

We become your dedicated automation and AI team. Working closely with your internal teams, we identify high-impact opportunities, develop strategy, and execute end-to-end, from discovery through ongoing maintenance. Think of us as your in-house AI department, without the overhead.

02
Project-Based Solutions

Need specific automation, AI implementation, CRM optimization, or Airtable solutions? We deliver focused, high-impact projects with clear scope, defined timelines, and measurable outcomes. Ideal for solving immediate needs or testing AI/Automation before scaling further.

03
AI Enablement & Team Training

Your tools are only as powerful as the people using them. From executive workshops to hands-on team sessions, we turn AI curiosity into measurable productivity gains, building the skills, habits, and confidence to make AI a genuine force multiplier in daily work.

A Fractional AI Team

Your AI Department,
Without the Overhead

Most growing companies can't afford a full AI team, or settle for one-off freelancers with no strategic continuity. We're the third option: a dedicated team that thinks like an executive and builds like an engineer.

CEO / Leadership
Operations
Sales
Marketing
Finance
Sunrise AI & Automation Department
AI & Automation Architect
Strategy & roadmap
Full Stack Engineer
Build & deploy
The Financial Case

Why Fractional vs. In-House

Recruiting
PTO & Holidays
Payroll Taxes
Health Insurance
Benefits
Salary
Senior Sunrise Fractional Team
Starting at $3.5K/mo
Junior In-House AI Hire
$140K–$160K+/yr total cost
Full-team output for less than a single hire
One junior AI hire costs $140–$160K+ all in and delivers one skill set. We deliver a full team, strategy, architecture, and engineering, for less.
Start within 1 week, not 3–6 months
Skip the recruiting process. We're up and running inside your business in days, with tangible impact within the first few weeks.
Full team: strategy + engineering
One in-house hire gives you one skill set. We give you an AI architect and a full stack engineer under one retainer.
Scale up or down instantly
No hiring cycles, no severance and no longer term commitment required. Your team grows and shrinks with your needs, with zero friction.
Deep, ongoing strategic continuity
Unlike freelancers who restart every project, we maintain full context on your business and compound value over time.
How It Works

Our Proven Process

We don't just recommend, we deliver. Here's how we take you from manual processes to automated excellence.

01
Deep Discovery

We consult with your internal teams to understand department goals, workflows, and pain points, identifying the most impactful AI & automation opportunities in your business.

02
Strategic Roadmap

We scope opportunities and create a prioritized AI & automation roadmap aligned with your objectives and business goals. No fluff, just a clear, sequenced plan tied to real outcomes.

03
Development & Testing

We build, test, and QA all automations to ensure they work flawlessly before deployment, ensuring zero disruption to your operations.

04
Rollout & Adoption

We manage the complete rollout including change management, team training, and adoption support, ensuring successful implementation across your organization.

05
Ongoing Improvement

We continuously improve and maintain your automations, ensuring they evolve with your business needs. Your competitive advantage compounds over time.

Christian Marcello, Founder & CEO
Christian Marcello
Founder & CEO
Master's in AI
Candidate, UT Austin
Fortune 500
Enterprise Experience
Who We Are

Business Minds.
Engineering Hands.

Most technical experts focus only on the how. We focus on the why. Our expertise lives at the intersection of enterprise-grade business strategy and cutting-edge technology, because technology is only as good as the business outcome it creates.

Enterprise Leadership
Formerly led the development of Automations at one of the largest financial institutions in the world.
Technical Depth
Candidate for a Master's in Artificial Intelligence from UT Austin. Bachelor's in Engineering from the University of Toronto.
The Mission
To give growing companies the same technological leverage usually reserved for the Fortune 500.

"We aren't here to just 'automate tasks.' We are here to engineer the friction out of your growth so you can focus on the work that actually moves the needle."

— Christian Marcello, Founder & CEO
Client Results

What Our Clients Say

Growing companies trust us to transform their operations through intelligent automation.

★★★★★

"Christian is an outstanding collaborator and a true automation master. He has a rare ability to quickly grok high-level business strategy and translate that to technical execution. I wholeheartedly recommend him to anyone looking for seamless automation workflows."

Brendan Hastings
Brendan Hastings
CTO, Birdy Grey
★★★★★

"Christian has been incredible to work with and is a true self-starter with strong ownership and agency. He consistently takes high-level ideas, clearly lays out thoughtful solutions, and then executes on them with speed and precision. He is proactive, reliable, and elevates everyone around him."

Max Cunningham
Max Cunningham
CEO, Sesh
★★★★★

"Christian is an absolute automation superstar. His contributions to my business have been transformative and will undoubtedly pay for themselves many times over. What truly sets Christian apart is his effort to deeply understand my processes and the unique needs of my business."

Chad Stiles
Chad Stiles
CEO, Peptide Test

Not tied to tools. Tied to outcomes.

We integrate with your existing systems and work inside the tools your team already uses.

Airtable
Asana
Claude
Docusign
Google Drive
Gemini
HubSpot
Jira
Notion
OneDrive
OpenAI
QuickBooks
Salesforce
Slack
Microsoft Teams
Airtable
Asana
Claude
Docusign
Google Drive
Gemini
HubSpot
Jira
Notion
OneDrive
OpenAI
QuickBooks
Salesforce
Slack
Microsoft Teams
Get in Touch

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